6 things to know about Sarahah, the app beating Instagram in the app store

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The new viral sensation – Sarahah is an app that allows you to send messages to people under the shard of absolute anonymity.

The app actually launched a few months ago, and it’s been growing in regions like Egypt and Saudi Arabia, but now it’s suddenly becoming a big hit in India. The Sarahah app is meant for sending and receiving feedback from others, anonymously. The creators described it by saying: Sarahah helps people self-develop by receiving constructive anonymous feedback.

  1. What is Sarahah?
    Sarahah is the latest popular anonymous messaging app. Its creator, Zain al-Abidin Tawfiq, told Mashable that he originally intended it as a way for employees to give their bosses constructive feedback to help encourage honesty in the workplace. He later decided to make it available for anyone to send messages. Tawfiq said that he wants to create a more positive environment than other anonymous apps.

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  1. Why is everyone talking about it?
    The app has exploded in popularity since it was made available in the app store in June. The app store said last week it’s currently the top app in 30 countries.

 

#Sarahah in a month:

App Store #1 in 30 countries including USA, UK & France

More than 1/4 billion visitors

More than 1 billion page views

Sarahah began in Saudi Arabia, where Tawfiq is from, and spread to other Arab countries, eventually getting an English version. The app received a bump in popularity, according to Mashable, when SnapChat released an update which allowed users to share a link in a snap. This means you can share a link to your Sarahah account in SnapChat.

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  1. How does it work?
    The idea is simple – you create a Sarahah profile, which anyone can visit. Even without logging in, people can visit your profile and leave messages, anonymously. If they have logged in, messages are still anonymous by default, but users can choose to tag their identity.
    On the receivers app, all the incoming messages show up in an inbox, and you can flag messages, delete them, reply, or favourite them to find them easily later.

 

  1. Do I have to create an account to use it?
    You have to create an account in order to receive messages but not necessarily to leave them.
    If someone’s account is public, anyone can leave a comment. However users can turn this option off by making the account private so that only users they have added can leave messages.

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  1. What does the name mean?
    It is an Arabic word which has been translated by various media outlets as “candor,” “frankness” and “honesty.”

 

  1. Is it really anonymous?
    Yes, according to Tawfiq. There were rumors circulating earlier this month that Sarahah would be revealing who wrote what, but the app insists that this will not happen.

This isn’t the first anonymous messaging app we’ve seen that blew up in popularity though. Yik Yak, Secret, and Whisper are some of the popular apps in recent times to try and fill this function. For the most part, those apps have been more social, making the interactions more public. Sarahah’s focus is more on messaging and less on social media, and so visiting another users’ profile won’t show anything, unless they choose to make the posts public.